_coca-cola-wishuponacoke.jpg "Coca-Cola - #WishUponACoke from coca cola vs pepsi cola Video Screenshot Preview")
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⏲ Duration: 1 min 20 sec
✓ Published: 06-Apr-2017
✓ Published: 06-Apr-2017
Description:
BRIEFnnCoke’s brand love among Asians stood at 1.85 vs. Pepsi 2.75, the main challenge was to launch a promotion that would be holistic enough and inclusive to eventually affect the brand love index and sales.nnIDEAnnIf there’s one thing that ties Asians living in the UAE together, it’s the fact that most of them come here to work for a better life for their families back home. It's the single most reason why Asians decide to leave their family back home in pursuit to give a better life fo
BRIEFnnCoke’s brand love among Asians stood at 1.85 vs. Pepsi 2.75, the main challenge was to launch a promotion that would be holistic enough and inclusive to eventually affect the brand love index and sales.nnIDEAnnIf there’s one thing that ties Asians living in the UAE together, it’s the fact that most of them come here to work for a better life for their families back home. It's the single most reason why Asians decide to leave their family back home in pursuit to give a better life fo
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