_the-emp-of-brand-tracking-part-2-mental-availability.jpg "The EMP of brand tracking part 2: Mental Availability from category entry points Video Screenshot Preview"){kind=tracking}
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⏲ Duration: 3 min 58 sec
✓ Published: 27-Oct-2021
✓ Published: 27-Oct-2021
Description:
In this mini-series, join effectiveness expert Les Binet from adam&eveDDB and global brand consultant Hilary Gaines from MetrixLab as they unpack the 3 key components you need to tackle the full ecosystem of brand influences: Emotional Resonance, Mental Availability and Physical Availability.nnIn this episode, we chat about Mental Availability and how you can grow your brand’s penetration by building brand associations with category entry points or buying occasions, and leveraging distinct
In this mini-series, join effectiveness expert Les Binet from adam&eveDDB and global brand consultant Hilary Gaines from MetrixLab as they unpack the 3 key components you need to tackle the full ecosystem of brand influences: Emotional Resonance, Mental Availability and Physical Availability.nnIn this episode, we chat about Mental Availability and how you can grow your brand’s penetration by building brand associations with category entry points or buying occasions, and leveraging distinct
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