_net-worth-roundtable-2-digital-strategies-of-media-conglomerates.jpg "Net Worth, Roundtable 2: Digital Strategies of Media Conglomerates from little bottom boys Video Screenshot Preview")
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⏲ Duration: 31 min 97 sec
✓ Published: 10-May-2011
✓ Published: 10-May-2011
Description:
Not all media conglomerates are created equal, and not all have managed digital pipelines and properties in the same manner or to the same effect. The various holdings, target demographics, corporate identities, and content franchises of the Big Six have created a fascinating array of blueprints for business in the digital era. Disney, the originator of top-to-bottom synergy in the pursuit of tween girls, is now aggressively developing properties for tween boys with the creation of Disney XD and
Not all media conglomerates are created equal, and not all have managed digital pipelines and properties in the same manner or to the same effect. The various holdings, target demographics, corporate identities, and content franchises of the Big Six have created a fascinating array of blueprints for business in the digital era. Disney, the originator of top-to-bottom synergy in the pursuit of tween girls, is now aggressively developing properties for tween boys with the creation of Disney XD and
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