_chris-balmond-e-lites-gangnam-dancing-baby.jpg "Chris Balmond: E-Lites Gangnam dancing baby from baby takes first steps and chooses his favorite Video Screenshot Preview")
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⏲ Duration: 40 sec
✓ Published: 12-Feb-2014
✓ Published: 12-Feb-2014
Description:
E-cigarettes brand E-Lites launched its first TV ad on Saturday 19 January, created by McCann Birmingham. The 30 second ad, directed by comedy director Chris Balmond, spearheads a multimillion pound marketing campaign including print and digital advertising, PR and social media. The ad shows a family gathered at home for a party, with the father then going outside to smoke a cigarette. While he is away, his baby takes his first steps and even manages to pull off some Gangnam style dancing. The t
E-cigarettes brand E-Lites launched its first TV ad on Saturday 19 January, created by McCann Birmingham. The 30 second ad, directed by comedy director Chris Balmond, spearheads a multimillion pound marketing campaign including print and digital advertising, PR and social media. The ad shows a family gathered at home for a party, with the father then going outside to smoke a cigarette. While he is away, his baby takes his first steps and even manages to pull off some Gangnam style dancing. The t
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