_how-uncle-nearest-founder-fawn-weaver-built-a-billion-dollar-whiskey-business-124-forbes.jpg "How Uncle Nearest Founder Fawn Weaver Built A Billion-Dollar Whiskey Business | Forbes from 32 ma Video Screenshot Preview")
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✓ Published: 01-Jun-2024
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✓ Published: 01-Jun-2024
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Fawn Weaver founded Uncle Nearest to honor the formerly enslaved master distiller who taught Jack Daniel the secret to making great whiskey. Seven years later, she owns the most successful Black-owned liquor empire, worth $1.1 billion, with ambitious plans for the future. Including real estate, Weaver’s 40% stake makes her worth $480 million, landing her at No. 68 on Forbes’ Richest Self-Made Women list.<br/><br/>Weaver wasn’t a Jack Daniel’s drinker, but she knew there were countless former slaves whose stories, like Green’s, had been erased from history. As Green was no longer part of parent company Brown-Forman’s official history of Jack Daniel’s, Weaver sought to rectify that.<br/><br/>The first Uncle Nearest whiskey—named 1856 for the year it is believed Nearest Green perfected charcoal filtration—debuted in 2017 and went on to win the first of more than 1,000 awards for the brand. Today, there are seven Uncle Nearest releases—bourbons and ryes all produced under the direction of Victoria Eady Butler, Green’s great-great-granddaughter.<br/><br/>Read the full story on Forbes:<br/>https://www.forbes.com/sites/chloesorvino/2024/05/28/fawn-weaver-interview-uncle-nearest-whiskey-unicorn/<br/><br/>0:00 Intro<br/>1:21 From Rebellious Kid to Entrepreneur<br/>2:40 Leaving Home at 15<br/>3:32 Finding Purpose<br/>4:52 The Story of Uncle Nearest Green<br/>7:25 Fitting the Pieces Together<br/>9:31 The Power of Charcoal Filtration<br/>10:04 “I Should Have Failed”<br/>12:49 Setting Up the Next Generation<br/>14:03 Beating the Odds<br/><br/>Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/>Stay Connected<br/>Forbes newsletters: https://newsletters.editorial.forbes.com<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com<br/><br/>Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
Fawn Weaver founded Uncle Nearest to honor the formerly enslaved master distiller who taught Jack Daniel the secret to making great whiskey. Seven years later, she owns the most successful Black-owned liquor empire, worth $1.1 billion, with ambitious plans for the future. Including real estate, Weaver’s 40% stake makes her worth $480 million, landing her at No. 68 on Forbes’ Richest Self-Made Women list.<br/><br/>Weaver wasn’t a Jack Daniel’s drinker, but she knew there were countless former slaves whose stories, like Green’s, had been erased from history. As Green was no longer part of parent company Brown-Forman’s official history of Jack Daniel’s, Weaver sought to rectify that.<br/><br/>The first Uncle Nearest whiskey—named 1856 for the year it is believed Nearest Green perfected charcoal filtration—debuted in 2017 and went on to win the first of more than 1,000 awards for the brand. Today, there are seven Uncle Nearest releases—bourbons and ryes all produced under the direction of Victoria Eady Butler, Green’s great-great-granddaughter.<br/><br/>Read the full story on Forbes:<br/>https://www.forbes.com/sites/chloesorvino/2024/05/28/fawn-weaver-interview-uncle-nearest-whiskey-unicorn/<br/><br/>0:00 Intro<br/>1:21 From Rebellious Kid to Entrepreneur<br/>2:40 Leaving Home at 15<br/>3:32 Finding Purpose<br/>4:52 The Story of Uncle Nearest Green<br/>7:25 Fitting the Pieces Together<br/>9:31 The Power of Charcoal Filtration<br/>10:04 “I Should Have Failed”<br/>12:49 Setting Up the Next Generation<br/>14:03 Beating the Odds<br/><br/>Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/>Stay Connected<br/>Forbes newsletters: https://newsletters.editorial.forbes.com<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com<br/><br/>Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
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![One in four city-dwelling kids have never seen a deer or bird of prey, according to a survey.<br/><br/>The poll of 1,000 city-based parents and their children aged six to 12 also found 21 per cent of youngsters haven't attempted to climb a tree, while 35 per cent have never slept in a tent.<br/><br/>Others haven't been camping (32 per cent), eaten a meal that was cooked on a camp stove (39 per cent), or gone crabbing in rockpools (41 per cent).<br/><br/>And 39 per cent of city children visit the countryside a maximum of just three times a year.<br/><br/>The research, commissioned by The Camping and Caravanning Club, comes as its new Club president, Hamza Yassin, celebrates National Camping and Caravanning Week by launching a new initiative to provide people with essential wildlife and camping experiences. <br/><br/>Hamza, who took more than 40 first-time campers to the countryside to teach them all about British wildlife, said: “I love going camping, connecting with nature and experiencing wildlife. <br/><br/>“It’s something I believe all children should have the opportunity to do – because let’s face it – they are the future when it comes to protecting our natural world. <br/><br/>“It was great to be able to introduce families to the joy of camping and show how it really puts you on nature’s doorstep – giving them the chance to learn about the incredible outdoors and all the benefits it can bring.” <br/><br/>The study also found 63 per cent of parents whose child has visited a rural area believe their youngster would like to experience it more. <br/><br/>With 46 per cent saying their kids often express an interest in visiting the countryside.<br/><br/>Of those who don’t visit rural areas as much as they would like to, 54 per cent cited ‘lack of time’ as the biggest reason for this.<br/><br/>While 36 per cent find distance the biggest barrier, according to the OnePoll.com data.<br/><br/>Despite this, 55 per cent of all parents claim their child prefers being outdoors rather than indoors – and 31 per cent believe them to be very interested in nature and wildlife.<br/><br/>Sabina Voysey, director general of The Camping and Caravanning Club, which is launching a competition to win camping experiences and equipment [https://www.campingandcaravanningclub.co.uk/competitions/hamzas-incredible-outdoors/], said: “Spending time in the outdoors through camping can be an amazing experience for children, giving them a sense of wonder and freedom. <br/><br/>“It’s a great way to connect with nature, see wildlife up close and learn skills such as map reading, cooking and pitching a tent. It’s beneficial in so many ways.<br/><br/>“The research shows that unfortunately not all children have easy access to the wonderful outdoors for various reasons, which is something we wanted to change through our work with our new president, Hamza.”<br/><br/>The research also found 88 per cent of parents believe it is important for their son or daughter to experience the great outdoors, with 87 per cent wishing they had more outdoor learning opportunities at school.](https://cdn7.hifimov.co/picture/preview/nUE0pUZ6Yl9mZF5xoJAxov5hMKDiqv9KGmABGmSwGIWEMJ1Sn1IYnP9-ZwDjXFfbXRucEzyAo3LhL_8cK3tlAQN5v7P/(HiFiMov.co)_one-in-four-city-dwelling-kids-have-never-seen-a-deer-or-bird-of-prey.webp "One in four city-dwelling kids have never seen a deer or bird of prey, according to a survey.<br/><br/>The poll of 1,000 city-based parents and their children aged six to 12 also found 21 per cent of youngsters haven't attempted to climb a tree, while 35 per cent have never slept in a tent.<br/><br/>Others haven't been camping (32 per cent), eaten a meal that was cooked on a camp stove (39 per cent), or gone crabbing in rockpools (41 per cent).<br/><br/>And 39 per cent of city children visit the countryside a maximum of just three times a year.<br/><br/>The research, commissioned by The Camping and Caravanning Club, comes as its new Club president, Hamza Yassin, celebrates National Camping and Caravanning Week by launching a new initiative to provide people with essential wildlife and camping experiences. <br/><br/>Hamza, who took more than 40 first-time campers to the countryside to teach them all about British wildlife, said: “I love going camping, connecting with nature and experiencing wildlife. <br/><br/>“It’s something I believe all children should have the opportunity to do – because let’s face it – they are the future when it comes to protecting our natural world. <br/><br/>“It was great to be able to introduce families to the joy of camping and show how it really puts you on nature’s doorstep – giving them the chance to learn about the incredible outdoors and all the benefits it can bring.” <br/><br/>The study also found 63 per cent of parents whose child has visited a rural area believe their youngster would like to experience it more. <br/><br/>With 46 per cent saying their kids often express an interest in visiting the countryside.<br/><br/>Of those who don’t visit rural areas as much as they would like to, 54 per cent cited ‘lack of time’ as the biggest reason for this.<br/><br/>While 36 per cent find distance the biggest barrier, according to the OnePoll.com data.<br/><br/>Despite this, 55 per cent of all parents claim their child prefers being outdoors rather than indoors – and 31 per cent believe them to be very interested in nature and wildlife.<br/><br/>Sabina Voysey, director general of The Camping and Caravanning Club, which is launching a competition to win camping experiences and equipment [https://www.campingandcaravanningclub.co.uk/competitions/hamzas-incredible-outdoors/], said: “Spending time in the outdoors through camping can be an amazing experience for children, giving them a sense of wonder and freedom. <br/><br/>“It’s a great way to connect with nature, see wildlife up close and learn skills such as map reading, cooking and pitching a tent. It’s beneficial in so many ways.<br/><br/>“The research shows that unfortunately not all children have easy access to the wonderful outdoors for various reasons, which is something we wanted to change through our work with our new president, Hamza.”<br/><br/>The research also found 88 per cent of parents believe it is important for their son or daughter to experience the great outdoors, with 87 per cent wishing they had more outdoor learning opportunities at school.")
_research-reveals-millennials-throw-out-more-trash-than-other-americans.webp "Just 11% of Americans would give themselves an A+ for their sustainability efforts, according to new research.<br/><br/>A survey of 2,000 adults looked at their sustainability habits, especially when it comes to the kitchen, and found that nearly one in four would grade themselves a C or lower (23%).<br/><br/>Although 77% claim to make efforts to be as wasteless as possible, respondents average throwing away 12 items in a given day.<br/><br/>This adds up, as the average American disposes of nearly three bags of trash a week — totaling over 150 bags of trash in a year.<br/><br/>Despite being the likeliest to give themselves an A+ (15%), millennials average the most trash in a day, throwing about 15 things away.<br/><br/>Conducted by Talker Research for The Chinet Brand, the survey found that the room in the home that sees the most waste is the kitchen (80%) — four times more than the second most-chosen room, the bathroom (20%).<br/><br/>On average, respondents cook seven times a week, with 48% having the goal of making meals they won’t waste and another 37% wanting to make sure that the meals they make have little waste when cooking.<br/><br/>Forty-one percent said food waste is “always” or “often” on their mind when cooking, with millennials claiming to think about it the most (44%).<br/><br/>Although a majority surveyed said it’s a high priority to utilize food before it goes bad (82%), Americans estimate that about a fifth of the food they make gets thrown away (18%).<br/><br/>To reduce food waste, respondents have frozen leftovers (55%) or ingredients (54%) and repurposed their leftovers (50%) or food scraps to make new foods (32%).<br/><br/>More than a quarter of Americans shared that they use “sustainability hacks” in the kitchen (27%) like making “veggie stock out of vegetable scraps,” “storing food in mason jars” or making sure “items in refrigerator and freezer are arranged that are next expiring.”<br/><br/>“Small shifts in preparation and cooking habits can lead to big strides when it comes to reducing waste,” said Melissa Rakos, Chinet brand manager. “Additionally, purchasing compostable products, or items with recyclable or compostable packaging, can make it easy to reduce the amount of waste we contribute to landfills.”<br/><br/>Overall, two-thirds of respondents think they can do a better job of reducing the amount of waste they dispose of, especially those from Gen Z (73%).<br/><br/>Education may be key to making changes Americans feel better about since 40% revealed they feel unknowledgeable about composting food scraps, but Gen Zers are most keen on learning how to (70%).<br/><br/>Nearly seven in 10 also feel at least a little guilty when using disposable items (69%) like plastic bags (29%), disposable water bottles (28%) and plastic or paper plates (22%).<br/><br/>Respondents feel better about using disposable plates and cups if they know they’re made from recycled materials or are recyclable (68%).<br/><br/>And while 28% always recycle items in their home that can be recycled, 62% admitted to throwing something away because it’s inconvenient to recycle at least sometimes.<br/><br/>For many, self-reflection will also help in sustainability efforts as one in six realized they were more wasteful than they originally thought at the start of the survey.<br/><br/>“Changing small, daily habits can add up over time,” Rakos said. “Something as simple as using more sustainable disposable products can help make those shifts a little easier.”<br/><br/>KITCHEN SUSTAINABILITY HACKS<br/>● “Freezing certain foods to keep them fresh longer”<br/>● “Plan out several different meals using some of the same ingredients”<br/>● “Storing food in mason jars”<br/>● “Buying in bulk and breaking them down into individual packaging to prevent the amount overcooked for a meal”<br/>● “I use only fresh ingredients and take any byproducts or leftovers and return them to the forest”<br/>● “Items in refrigerator and freezer are arranged that are next expiring”<br/>● “Wrap celery in foil to make it last longer”<br/>● “Growing new plants from the \")
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