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Description: Episode 0113nn---------------------------nnTechnology is a glittering lure. But there is the rare occasion when the public can be engaged on a level beyond flash, if they have a sentimental bond with the product.nnMy first job, I was in house at a fur company with this old pro copywriter, Greek, named Teddy.nnAnd Teddy told me the most important idea in advertising was ‘new.’ Creates an itch. You simply put your product in there as a kind of calamine lotion.nnBut he also talked about a deepe
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)