_media360-targeting-beyond-the-cookie-dec-2021.jpg "Media360 - Targeting Beyond The Cookie Dec 2021 from google chrome how to change homepage Video Screenshot Preview")
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⏲ Duration: 36 min 4 sec
✓ Published: 03-Dec-2021
✓ Published: 03-Dec-2021
Description:
In 2020, Google announced its plans to phase out support for third-party cookies in Chrome. After an extended deadline, by late 2023, all major browsers (Google Chrome, Firefox, Safari) will have blocked the use of third-party (3P) cookies. Advertisers that have relied on 3P cookies for hyper-targeting and personalization of ads need to prepare and adapt to changes.nnIn this #Media360 presentation and panel discussion we unpack:nn- What emerging options are in development to replace 3PC?n- How w
In 2020, Google announced its plans to phase out support for third-party cookies in Chrome. After an extended deadline, by late 2023, all major browsers (Google Chrome, Firefox, Safari) will have blocked the use of third-party (3P) cookies. Advertisers that have relied on 3P cookies for hyper-targeting and personalization of ads need to prepare and adapt to changes.nnIn this #Media360 presentation and panel discussion we unpack:nn- What emerging options are in development to replace 3PC?n- How w
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