Nike USWNT Live AR Send Off from alex markers Watch Video
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Description: We gave 18,000 fans at PayPal Park a two minute mixed reality in-stadium experience to send off the US Women’s National Team for the World Cup. Fans brought Nike's elite team members Sophia Smith, Alex Morgan, Megan Rapinoe, Rose Lavelle and Crystal Dunnto life, supersized in the San Jose skies. The experience was released to fans through printed markers and digital billboards. To put it over the top, the 2-minute choreographed moment wassynched the stadiums sound system.nnConcept, Design,
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