*ELSIcon2022 Paper: Consumer Willingness to Share Personal Digital Information for Health-Related Uses from 5 point likert scale Watch Video
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⏲ Duration: 14 min 11 sec ✓ Published: 14-Sep-2022
Description: Background: Consumers routinely generate digital information that reflects on their health. This information has extraordinary potential for health research and applications, particularly when linked to other data. Methods: We evaluated consumers’ willingness to share their digital information in a nationally representative survey with a conjoint experiment. Participants (n=3,543, completion rate 56%) were randomized to 15 scenarios reflecting use cases from 324 possible scenarios. Conjoint at
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