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Description: For increasing the Mon Chéri awareness we came up, together with Vanity Fair, with The Amazing Show, a street show in Milan and in Rome to bring people magic and interest with one of the greatest illusionist in the world: DMC. nThe initiative ended with a final big event in an exclusive location in the center of Milan, giving away only 75 passes each valid for 2 people. The Amazing Show was supported by Vanity Fair online, offline and with social activities.nnCampaign performance:n79k minisite
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)