_6-bmw-ultimate-athlete.jpg "(6) BMW Ultimate Athlete from fox sports news today Video Screenshot Preview")
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⏲ Duration: 1 min 28 sec
✓ Published: 04-May-2016
✓ Published: 04-May-2016
Description:
BMW recognized the value of an Olympic sponsorship. But the automaker went beyond giving financial support. It provided its engineering expertise to create a “technology transfer” – helping athletes train more effectively, in turn improving performance. nnEquating an athlete’s body with vehicle aerodynamics, BMW’s engineers developed customized training tools. For example, a BMW camera system provided immediate images and calculations of three key parameters of a long jump. Athletes an
BMW recognized the value of an Olympic sponsorship. But the automaker went beyond giving financial support. It provided its engineering expertise to create a “technology transfer” – helping athletes train more effectively, in turn improving performance. nnEquating an athlete’s body with vehicle aerodynamics, BMW’s engineers developed customized training tools. For example, a BMW camera system provided immediate images and calculations of three key parameters of a long jump. Athletes an
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