eLai A W Commercial - \ from lai designs Watch Video
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Description: JAM Flicks were approached by fledgling lingerie designer Eva Lai (ex-Agent Provocateur) to help create a fashion film to launch her first official A/W '14 lines so we worked together to develop a concept that befitted the futuristic unusual designs of the line. I'd been looking to do something with Cinemagraphs (where one element of a frame moves whilst the rest of the frame remains static) and I pitched this as a good opportunity to do it as we wanted people to be able to focus on the clothes
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)