_robert-brunner-what-all-great-design-companies-know.jpg "Robert Brunner: What All Great Design Companies Know from san francisco bmw Video Screenshot Preview")
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⏲ Duration: 14 min 97 sec
✓ Published: 21-Aug-2014
✓ Published: 21-Aug-2014
Description:
We emulate the design acumen of companies like Apple and BMW, but what are the processes and mindsets that make them tick? In this 99U talk, designer Robert Brunner deconstructs his creative process revealing the stories behind products like Beats by Dre headphones and the Polaroid Cube.nnFirst, he says, recognize that a brand belongs to your customers.
We emulate the design acumen of companies like Apple and BMW, but what are the processes and mindsets that make them tick? In this 99U talk, designer Robert Brunner deconstructs his creative process revealing the stories behind products like Beats by Dre headphones and the Polaroid Cube.nnFirst, he says, recognize that a brand belongs to your customers.
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