_inside-designer-thakoon-panichgul39s-flagship-store-in-soho-l-glossy.jpg "Inside Designer Thakoon Panichgul's flagship store in Soho l Glossy from tommy hilfiger sale Video Screenshot Preview")
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⏲ Duration: 1 min 62 sec
✓ Published: 31-Oct-2016
✓ Published: 31-Oct-2016
Description:
Thakoon Panichgul is taking matters into his own hands.nThe luxury fashion designer is the latest to ditch the wholesale retail model and adopt direct to consumer through online and his first ever store, to return the “magic back to fashion.”nChanging consumer shopping trends, department store’s sale culture, an oversupply of fashion, and a desire to control more of his brand’s story were among the reasons the designer shifted his strategy. The idea was three years in the making, but was
Thakoon Panichgul is taking matters into his own hands.nThe luxury fashion designer is the latest to ditch the wholesale retail model and adopt direct to consumer through online and his first ever store, to return the “magic back to fashion.”nChanging consumer shopping trends, department store’s sale culture, an oversupply of fashion, and a desire to control more of his brand’s story were among the reasons the designer shifted his strategy. The idea was three years in the making, but was
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