adidas Originals | Original is never finished | FW18 from elias hassan Watch Video
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Description: Just as all creativity is a work-in-progress, so are all creators. For adidas Originals' FW18 campaign, we launched a film that was itself a work-in-progress. Every scene, unfinished. Every creator, in a constant state of beta. Coopting the digital loading symbols of our hyperconnected consumer to inspire them to keep pushing on — but to recognize no matter where the work ends, original is never finished.nnClient : adidas OriginalsnSVP / Brand Director Asia Pacific: Marc LerouxnVice President
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