_rebrand-the-game.jpg "Rebrand the Game from budweiser logo Video Screenshot Preview")
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⏲ Duration: 1 min 37 sec
✓ Published: 07-Jun-2020
✓ Published: 07-Jun-2020
Description:
After analyzing data from over 4,000 of the most well-known goals in The Premier League and LaLiga’s history, we found there was a similarity between the formation of the goals and Budweiser’s famous ‘bowtie’ logo. From this, ‘Goals Of Kings’ was born, allowing Budweiser to become part of the history of the most iconic European sport without ever being there before.nnCREDITS:nADVERTISER: AbInBev ColombianBRAND: BudweisernAGENCY: MullenLowe SSP3nGLOBAL CCO: José Miguel SokoloffnCEO:
After analyzing data from over 4,000 of the most well-known goals in The Premier League and LaLiga’s history, we found there was a similarity between the formation of the goals and Budweiser’s famous ‘bowtie’ logo. From this, ‘Goals Of Kings’ was born, allowing Budweiser to become part of the history of the most iconic European sport without ever being there before.nnCREDITS:nADVERTISER: AbInBev ColombianBRAND: BudweisernAGENCY: MullenLowe SSP3nGLOBAL CCO: José Miguel SokoloffnCEO:
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