_phxdata20-124-breakout-sessions-124-sai-kumar-arava-adobe.jpg "#PHXDATA20 | Breakout Sessions | Sai Kumar Arava @ Adobe from aka kumar do Video Screenshot Preview")
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⏲ Duration: 14 min 25 sec
✓ Published: 11-Nov-2020
✓ Published: 11-Nov-2020
Description:
Customers are usually exposed to online digital advertisement channels, such as email marketing, display advertising, paid search engine marketing, along their way to purchase or subscribe products( aka. conversion). The marketers track all the customer journey data and try to measure the effectiveness of each advertising channel. The inference about the influence of each channel plays an important role in budget allocation and inventory pricing decisions. Several simplistic rule-based strategie
Customers are usually exposed to online digital advertisement channels, such as email marketing, display advertising, paid search engine marketing, along their way to purchase or subscribe products( aka. conversion). The marketers track all the customer journey data and try to measure the effectiveness of each advertising channel. The inference about the influence of each channel plays an important role in budget allocation and inventory pricing decisions. Several simplistic rule-based strategie
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