General Mills Creep to a New Beat AR Promotion from mash ar com Watch Video
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Description: Great Adweek article highlighting the work that Groove Jones did with General Mills and their marketing agency VMLY&R Commerce. https://www.groovejones.com/general-mills-lets-shoppers-creep-new-beat-ar-cereal-game/ To celebrate Halloween, General Mills launched an augmented reality game featuring Carmella Creeper, the newest character in General Mills’ Monster Cereal lineup.nnFor the past 35 years, the General Mills monster group has consisted of three characters: Count Chocula, Franken Be
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)