_simple-rules-for-a-complex-world-donald-sull-and-kathleen-m-eisenhardt.jpg "Simple Rules for a Complex World Donald Sull and Kathleen M. Eisenhardt from cross marketing examples Video Screenshot Preview")
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⏲ Duration: 1 min 95 sec
✓ Published: 17-Aug-2012
✓ Published: 17-Aug-2012
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A decade ago, in the course of studying why certain high-tech companies thrived during the internet boom, we discovered something that surprised us: To shape their high-level strategies, companies like Intel and Cisco relied not on complicated frameworks but on simple rules of thumb. This was true even though they were in extraordinarily complex, challenging, and fast-moving industries. The rules were not only simple, we found, but quite specific. Typically, managers had identified one critical
A decade ago, in the course of studying why certain high-tech companies thrived during the internet boom, we discovered something that surprised us: To shape their high-level strategies, companies like Intel and Cisco relied not on complicated frameworks but on simple rules of thumb. This was true even though they were in extraordinarily complex, challenging, and fast-moving industries. The rules were not only simple, we found, but quite specific. Typically, managers had identified one critical
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