Millennials and Gen Z spend more on 'self-care' than any others - £24 a week from apt 34 twotone Watch Video

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✓ Published: 17-Jun-2024

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Millennials and Gen Z spend more on 'self-care' than any other generation – splashing out £24 a week on treats and pampering to boost their mental health.<br/> <br/>A poll of 2,000 adults found young generations will go out of their way to treat themselves to small goods like flowers and pamper products, such as facemasks, as often as 11 times a month – more than twice a week. <br/><br/>However, the older you get, the less likely you are to spend your cash on self-care. <br/><br/>Boomers only fork out around £10 a week, while the silent generation – those born between 1928 and 1945 – spend just over £8.<br/><br/>It also emerged the main benefits of enjoying a self-care treat include feeling happier (66 per cent), putting a smile on their face (53 per cent) and being kinder to others (23 per cent).<br/> <br/>Gabrielle Dullaart, of Funny How Flowers Do That [www.funnyhowflowersdothat.co.uk], which commissioned the research, said: \