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⏲ Duration: 1:24
👁 View: 120K times
✓ Published: 25-Jun-2024
👁 View: 120K times
✓ Published: 25-Jun-2024
Description:
Jessica Apotheker, the global CMO, managing director and partner of BCG, explains how consistency and utilizing data can show a CMO's impact. Apotheker was interviewed at the Cannes Lions 2024 International Festival of Creativity by Business Insider.
Jessica Apotheker, the global CMO, managing director and partner of BCG, explains how consistency and utilizing data can show a CMO's impact. Apotheker was interviewed at the Cannes Lions 2024 International Festival of Creativity by Business Insider.
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