_standard-chartered-stand-red.jpg "Standard Chartered – Stand Red from funny football history Video Screenshot Preview")
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⏲ Duration: 1 min 1 sec
✓ Published: 03-Mar-2021
✓ Published: 03-Mar-2021
Description:
Full disclosure: I'm not a football fan. But my client and bosses are. So they thought it'd funny to get me to create a global brand campaign to unify the Standard Chartered and Liverpool FC sponsorship.nnTurns out, the solution is hidden in plain sight and the rest is history. 'Stand Red' has officially been adopted by Liverpool FC and will be driving all their campaigns in the future – reaching millions of fans around the world with a unified, yet versatile belief.nnThe result: a massively h
Full disclosure: I'm not a football fan. But my client and bosses are. So they thought it'd funny to get me to create a global brand campaign to unify the Standard Chartered and Liverpool FC sponsorship.nnTurns out, the solution is hidden in plain sight and the rest is history. 'Stand Red' has officially been adopted by Liverpool FC and will be driving all their campaigns in the future – reaching millions of fans around the world with a unified, yet versatile belief.nnThe result: a massively h
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