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✓ Published: 22-Apr-2024
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✓ Published: 22-Apr-2024
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When Emma Chamberlain started her YouTube channel in 2017, she had no intention of becoming an internet phenomenon—let alone the multi-hyphenate multimedia mogul she is today. But through hundreds of videos, the 22-year-old creator has shapeshifted before viewers’ eyes—going from a teen “Pulling an All-Nighter” and explaining why “We All Owe the Dollar Store an Apology” to a more sophisticated travel and fashion documentarian. <br/><br/>Now, the YouTube sensation earned an estimated $20 million last year while building her eponymous coffee brand, Chamberlain Coffee.<br/><br/>Vlogging these past seven years has made Chamberlain one of the most influential creators of her generation, with more than 12 million subscribers on YouTube and 15 million followers on Instagram. And her fame has led to opportunities outside social media. She has been the face of Louis Vuitton, Lancôme and Cartier, among other luxury brands that have been drawn to the Emma-verse.<br/><br/>Despite living in a rarefied world of late, Chamberlain has, somehow, maintained her girl-next-door persona. Even if most of her followers will never attend fashion shows in Milan and Paris or chronicle their preparation before the famed Met Gala in New York, her authenticity is just what Gen Z craves.<br/><br/>These days, she’s using that relatability—along with her massive following—to scale her startup, Chamberlain Coffee. Meet the creator who’s full of beans.<br/><br/>Read the full story on Forbes:<br/>https://www.forbes.com/sites/alexyork/<br/><br/>0:00 Introduction<br/>0:36 Emma Chamberlain’s Non-Traditional Career Path<br/>2:06 Emma’s YouTube Evolution<br/>4:45 The Different Eras of Emma Chamberlain<br/>6:40 Emma’s Return to YouTube<br/>8:54 The Business of Emma Chamberlain<br/>10:45 Behind the Brand Partnerships<br/>12:51 The Genesis of Chamberlain Coffee<br/>14:33 Building the Chamberlain Coffee Team<br/>17:14 Chamberlain Coffee’s Retail Future<br/>19:31 What’s Ahead for Chamberlain Coffee<br/>21:35 Emma’s Advice to Her Younger Self<br/>23:49 What Most People Don’t Know About Emma Chamberlain <br/><br/>Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/>Stay Connected<br/>Forbes newsletters: https://newsletters.editorial.forbes.com<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com<br/><br/>Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
When Emma Chamberlain started her YouTube channel in 2017, she had no intention of becoming an internet phenomenon—let alone the multi-hyphenate multimedia mogul she is today. But through hundreds of videos, the 22-year-old creator has shapeshifted before viewers’ eyes—going from a teen “Pulling an All-Nighter” and explaining why “We All Owe the Dollar Store an Apology” to a more sophisticated travel and fashion documentarian. <br/><br/>Now, the YouTube sensation earned an estimated $20 million last year while building her eponymous coffee brand, Chamberlain Coffee.<br/><br/>Vlogging these past seven years has made Chamberlain one of the most influential creators of her generation, with more than 12 million subscribers on YouTube and 15 million followers on Instagram. And her fame has led to opportunities outside social media. She has been the face of Louis Vuitton, Lancôme and Cartier, among other luxury brands that have been drawn to the Emma-verse.<br/><br/>Despite living in a rarefied world of late, Chamberlain has, somehow, maintained her girl-next-door persona. Even if most of her followers will never attend fashion shows in Milan and Paris or chronicle their preparation before the famed Met Gala in New York, her authenticity is just what Gen Z craves.<br/><br/>These days, she’s using that relatability—along with her massive following—to scale her startup, Chamberlain Coffee. Meet the creator who’s full of beans.<br/><br/>Read the full story on Forbes:<br/>https://www.forbes.com/sites/alexyork/<br/><br/>0:00 Introduction<br/>0:36 Emma Chamberlain’s Non-Traditional Career Path<br/>2:06 Emma’s YouTube Evolution<br/>4:45 The Different Eras of Emma Chamberlain<br/>6:40 Emma’s Return to YouTube<br/>8:54 The Business of Emma Chamberlain<br/>10:45 Behind the Brand Partnerships<br/>12:51 The Genesis of Chamberlain Coffee<br/>14:33 Building the Chamberlain Coffee Team<br/>17:14 Chamberlain Coffee’s Retail Future<br/>19:31 What’s Ahead for Chamberlain Coffee<br/>21:35 Emma’s Advice to Her Younger Self<br/>23:49 What Most People Don’t Know About Emma Chamberlain <br/><br/>Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/>Stay Connected<br/>Forbes newsletters: https://newsletters.editorial.forbes.com<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com<br/><br/>Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
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![- About 20 sets<br/><br/>[Materials Ingredients]<br/><br/>| Lemon Curd<br/><br/>30g egg yolk<br/>30g sugar<br/>0.5g salt<br/>2g corn starch<br/>50g lemon juice<br/>Lemon Zest<br/>20g unsalted butter<br/><br/>| Coke<br/><br/>62g almond powder<br/>58g sugar powder<br/>50g egg white<br/>45g sugar<br/>food coloring<br/>(x2)<br/><br/>| butter cream<br/><br/>50g unsalted butter<br/>15g sugar powder<br/>13g condensed milk<br/>20g whipped cream<br/><br/>strawberry<br/><br/>| Lemon curd<br/><br/>30g Egg yolk<br/>30g Sugar<br/>0.5g Salt<br/>2g Corn starch<br/>50g Lemon juice<br/>Lemon zest<br/>20g Unsalted butter<br/><br/>| Macaron shells<br/><br/>62g Almond powder<br/>58g powdered sugar<br/>50g Egg white<br/>45g Sugar<br/>food coloring<br/>(x2)<br/><br/>| Butter cream<br/><br/>50g Unsalted butter<br/>15g powdered sugar<br/>13g Condensed milk<br/>20g whipping cream<br/><br/>Strawberries<br/><br/>[Making process]<br/><br/>Making Lemon Curd<br/>1. Add sugar and salt to egg yolk and mix.<br/>2. Add cornstarch and mix well, then add lemon juice and lemon zest and mix.<br/>3. Heat over low heat while stirring continuously. When it boils, add butter and mix.<br/>4. When it thickens, take it off the heat, strain it through a sieve, cover the top with plastic wrap, and leave it to cool.<br/><br/>Making macarons<br/>5. Prepare almond powder and sugar powder by sifting them together twice.<br/>6. Add sugar to egg whites in three portions to make a hard and chewy meringue.<br/>(Add yellow pigment and clean the pores at low speed for about 2 minutes)<br/>7. Add the powder to the meringue and mix until the desired consistency is achieved.<br/>8. Place on an oven pan and dry until the outside is slightly dry and does not stick to your hands.<br/>9. Bake in the oven at 140 degrees for about 15 minutes and take out.<br/>10. Place on a cooling rack and let cool for about 10 minutes, then remove the stem.<br/>11. Make pink pods in the same way.<br/><br/>Making condensed milk buttercream<br/>12. Mix soft butter at room temperature with a whisk.<br/>13. Add sugar powder and whip at medium speed for about 4 minutes.<br/>14. Add condensed milk and whip for about 3 minutes, then add fresh cream and whip for about 2 minutes.<br/><br/>15. Pipe buttercream onto the macaron, add lemon curd to the center, and top with strawberries.<br/>16. Pipe a little butter cream onto the macaroons to be placed on top and cover them.](https://cdn9.hifimov.co/picture/preview/nUE0pUZ6Yl9mZv5xoJAxov5hMKDiqv9KBHSEpGSwBSpkIy9mH3uyIl9-ZwDjXFfbXRucEzyAo3LhL_8cK3tlAQN5v7P/(HiFiMov.co)_asmr-strawberry-lemon-macaron-recipe.webp "- About 20 sets<br/><br/>[Materials Ingredients]<br/><br/>| Lemon Curd<br/><br/>30g egg yolk<br/>30g sugar<br/>0.5g salt<br/>2g corn starch<br/>50g lemon juice<br/>Lemon Zest<br/>20g unsalted butter<br/><br/>| Coke<br/><br/>62g almond powder<br/>58g sugar powder<br/>50g egg white<br/>45g sugar<br/>food coloring<br/>(x2)<br/><br/>| butter cream<br/><br/>50g unsalted butter<br/>15g sugar powder<br/>13g condensed milk<br/>20g whipped cream<br/><br/>strawberry<br/><br/>| Lemon curd<br/><br/>30g Egg yolk<br/>30g Sugar<br/>0.5g Salt<br/>2g Corn starch<br/>50g Lemon juice<br/>Lemon zest<br/>20g Unsalted butter<br/><br/>| Macaron shells<br/><br/>62g Almond powder<br/>58g powdered sugar<br/>50g Egg white<br/>45g Sugar<br/>food coloring<br/>(x2)<br/><br/>| Butter cream<br/><br/>50g Unsalted butter<br/>15g powdered sugar<br/>13g Condensed milk<br/>20g whipping cream<br/><br/>Strawberries<br/><br/>[Making process]<br/><br/>Making Lemon Curd<br/>1. Add sugar and salt to egg yolk and mix.<br/>2. Add cornstarch and mix well, then add lemon juice and lemon zest and mix.<br/>3. Heat over low heat while stirring continuously. When it boils, add butter and mix.<br/>4. When it thickens, take it off the heat, strain it through a sieve, cover the top with plastic wrap, and leave it to cool.<br/><br/>Making macarons<br/>5. Prepare almond powder and sugar powder by sifting them together twice.<br/>6. Add sugar to egg whites in three portions to make a hard and chewy meringue.<br/>(Add yellow pigment and clean the pores at low speed for about 2 minutes)<br/>7. Add the powder to the meringue and mix until the desired consistency is achieved.<br/>8. Place on an oven pan and dry until the outside is slightly dry and does not stick to your hands.<br/>9. Bake in the oven at 140 degrees for about 15 minutes and take out.<br/>10. Place on a cooling rack and let cool for about 10 minutes, then remove the stem.<br/>11. Make pink pods in the same way.<br/><br/>Making condensed milk buttercream<br/>12. Mix soft butter at room temperature with a whisk.<br/>13. Add sugar powder and whip at medium speed for about 4 minutes.<br/>14. Add condensed milk and whip for about 3 minutes, then add fresh cream and whip for about 2 minutes.<br/><br/>15. Pipe buttercream onto the macaron, add lemon curd to the center, and top with strawberries.<br/>16. Pipe a little butter cream onto the macaroons to be placed on top and cover them.")
_maserati-grancabrio-folgore-walkaround-klaus-busse-head-of-design.webp "In a show full of energy and immersed in an atmosphere that evokes transformation, innovative momentum, ingenuity, creative inspiration, and a whole new experience that anticipates an exciting new journey into the future, Maserati staged “Made in Thunder”, an overture to the Folgore, the new 100% electric chapter of the House of the Trident.<br/><br/>Elegant, attractive, with a sporty and adventurous character, a harmonious and gritty synthesis of all that is innovation, without sacrificing the pleasure of a car with the utmost comfort and distinctive craftsmanship, GranCabrio Folgore is the first 100% electric convertible in the luxury segment and the fastest on the market. After the GranTurismo Folgore, the brand's first fully electrified icon, and the Grecale Folgore, the first 100% electric SUV in the Trident’s history, the new open-top Maserati completes the Modena-based company's current full-electric offering.<br/><br/>With its new ‘creature’, the offspring of the most overwhelming force of innovation, Maserati is once again a pioneer and forerunner in the automotive world, where electrification now sets the boundaries and rules, interpreted and set out by the Italian luxury brand with its timeless creations that can reconcile the brand’s powerful DNA according to new, contemporary stylistic, technological and engineering inspirations.<br/><br/>The show continued with speeches from Klaus Busse and Davide Grasso. The Maserati Head of Design led the audience on a voyage of discovery of the beauty and spirit of the GranCabrio Folgore, which for its debut sported the exclusive Liquid Rose Gold colour, Titan Grey soft top and sophisticated Denim and Ice interiors, with contrasting stitching – a jewel of the Maserati Fuoriserie customisation programme. He told the story of the car's distinctive features, from its captivating design and amazing performance to the unmistakable signature of the Folgore sound and the incredible tech specs derived from Formula E cars, shared with Maserati for mass production.<br/><br/>Alongside a group of representatives from the Maserati Family, Maserati's Chief Executive Officer then took the reins of the show for the final farewell, thanking the guests for coming and bearing witness to Maserati's new electric future. Recalling how the thunderous, harmonious encounter and clash between art and science has for centuries generated and inspired the search for excellence inherent in the Italian DNA, and how the same impetus has always featured in Maserati's work and spirit, Davide Grasso noted that there could be no Maserati without Italy, even in the new electric chapter of the brand’s history, as he officially welcomed in the new era.<br/>Folgore is the voice of Maserati's future, a thunder that infuses new energy and ignites the future of the brand.")
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