_heineken-124-the-voyage.jpg "Heineken | The Voyage from ad bond Video Screenshot Preview")
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⏲ Duration: 1 min 21 sec
✓ Published: 01-Jun-2013
✓ Published: 01-Jun-2013
Description:
Question: Create the next Heineken Global campaign.nnInsight: The brand revolves around Men Of The World. Well, worldly men are travelers, aren’t they?nnConcept: What is like a culture shock to others, feels like home to a Heineken man. nnDamage: The ‘Heineken Voyage’ campaign was launched simultaneously in 70+ countries, featured in cinema, TV and online and set the theme for Heineken globally that year.nnRole: Under the Creative Directorship of ECD’s Mark Bernath and Eric Quennoy we cr
Question: Create the next Heineken Global campaign.nnInsight: The brand revolves around Men Of The World. Well, worldly men are travelers, aren’t they?nnConcept: What is like a culture shock to others, feels like home to a Heineken man. nnDamage: The ‘Heineken Voyage’ campaign was launched simultaneously in 70+ countries, featured in cinema, TV and online and set the theme for Heineken globally that year.nnRole: Under the Creative Directorship of ECD’s Mark Bernath and Eric Quennoy we cr
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