_bridging-the-gap-a-smart-technology-system-for-brands-i-master-of-arts-in-design-i-nolle-phillips-2013.jpg "Bridging the Gap - A Smart Technology System for BrandsIMaster of Arts in DesignINoëlle Phillips 2013 from ch clothing Video Screenshot Preview")
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⏲ Duration: 35 sec
✓ Published: 26-Jun-2013
✓ Published: 26-Jun-2013
Description:
Consumers pay attention to ethics behind the brands they are buying, especially in the skiwear industry where as technical complexity of the sport clothing increases, so does skier curiosity. Skiwear brands such as Patagonia communicate the story of their production and products online, while others join organizations to guarantee certain ethical and environmental standards. This study aims to enable brands to provide information to consumers quickly, easily, and effectively; to help inform them
Consumers pay attention to ethics behind the brands they are buying, especially in the skiwear industry where as technical complexity of the sport clothing increases, so does skier curiosity. Skiwear brands such as Patagonia communicate the story of their production and products online, while others join organizations to guarantee certain ethical and environmental standards. This study aims to enable brands to provide information to consumers quickly, easily, and effectively; to help inform them
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