_paul-mitchell-124-the-curl-experience.jpg "Paul Mitchell | The Curl Experience from tame new Video Screenshot Preview")
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⏲ Duration: 1 min 60 sec
✓ Published: 04-Aug-2012
✓ Published: 04-Aug-2012
Description:
For Paul Mitchell’s “The Gathering” 2012 in Las Vegas, We Are Matik designed and developed a series of interactive experiences to set the tone for Paul Mitchell’s new “Curls” product release.nnAttendees begin their interaction in The Curl Experience with a walk through a maze-like tunnel of projection-mapped walls playing desaturated videos of curly-haired models confessing their day-to-day challenges with naturally curly hair. The viewers are immersed in an audio and visual experien
For Paul Mitchell’s “The Gathering” 2012 in Las Vegas, We Are Matik designed and developed a series of interactive experiences to set the tone for Paul Mitchell’s new “Curls” product release.nnAttendees begin their interaction in The Curl Experience with a walk through a maze-like tunnel of projection-mapped walls playing desaturated videos of curly-haired models confessing their day-to-day challenges with naturally curly hair. The viewers are immersed in an audio and visual experien
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