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Description: RADIO ABBY WITH RADIO MIRCHI 2016nIn a Bollywood-crazy nation, people behind the camera seldom see the bright side of a spotlight. Radio Abby with Radio Mirchi shines the light on copywriters who put in hours of work without being noticed. Celebrity brings along with it many advantages. We imagined copywriters as celebrities with crazy fans who would do anything to please their idols.nThis sparked the idea for Mirchi Kaan with Radio Mirchis’ ad campaign – ‘Writing a good radio spot has its
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