_freida-steer.jpg "Freida Steer from cadbury dairy বà Video Screenshot Preview")
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⏲ Duration: 1 min 18 sec
✓ Published: 27-Sep-2014
✓ Published: 27-Sep-2014
Description:
Brief:nNew Zealanders wanted to love Cadbury Dairy Milk, but were struggling to get over the anger and betrayal they felt following the palm oil scandal, where it was revealed that Cadbury had substituted cocoa butter with vegetable fats, including palm oil. We needed to get our audience to stop 'thinking' about their chocolate, and 'feeling' it instead.nnSolution:nTo win back the love of Kiwis, we created Freida, a tap-dancing friesian who emulated Fred Astaire's ultra smooth 'Putting on the Ri
Brief:nNew Zealanders wanted to love Cadbury Dairy Milk, but were struggling to get over the anger and betrayal they felt following the palm oil scandal, where it was revealed that Cadbury had substituted cocoa butter with vegetable fats, including palm oil. We needed to get our audience to stop 'thinking' about their chocolate, and 'feeling' it instead.nnSolution:nTo win back the love of Kiwis, we created Freida, a tap-dancing friesian who emulated Fred Astaire's ultra smooth 'Putting on the Ri
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