_y-3-124-s-s-3917-campaign-film.jpg "Y-3 | S S '17 Campaign Film from f sportswear Video Screenshot Preview")
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⏲ Duration: 1 min 50 sec
✓ Published: 17-Jan-2018
✓ Published: 17-Jan-2018
Description:
Having previously collaborated with Y-3, Standard Black built on an ongoing relationship with the brand by developing a 360° seasonal advertising campaign that interrogates divisions of status and power in society, delving into contemporary culture’s fascination with surveillance and authority.nnTHE VISIONnnThrough a stark, dystopian narrative and bracing images, Y-3 sportswear is positioned as performance garments for future renegades, adapting to each wearer and assisting them as they navig
Having previously collaborated with Y-3, Standard Black built on an ongoing relationship with the brand by developing a 360° seasonal advertising campaign that interrogates divisions of status and power in society, delving into contemporary culture’s fascination with surveillance and authority.nnTHE VISIONnnThrough a stark, dystopian narrative and bracing images, Y-3 sportswear is positioned as performance garments for future renegades, adapting to each wearer and assisting them as they navig
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_spring-summer-2017.webp "The Spring/Summer Collection by Giuseppe Di Morabito originates from an artistic “caprice”, a fantastic expression that doesn’t follow rules and criterions.nThe pastel colours - stylistic leitmotiv of the brand - are contrasted by metallic strokes on jacquard fabrics. The romantic style of the brand - characterised by precious and handmade embroidered fabrics - is inserted within a contemporary context: military cottons, denim, and sequined leather convey into a dichotomy of contemporaneit")
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