_prince.jpg "Prince from the prince of tennis Video Screenshot Preview")
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⏲ Duration: 1 min 72 sec
✓ Published: 01-Apr-2017
✓ Published: 01-Apr-2017
Description:
Prince used to be the King of Tennis racquets having been used by many world-class players, including Andre Agassi, Michael Chang, Gabriela Sabatini and Monica Seles. The brand ultimately became a victim of its own success as Moms at country clubs everywhere adopted it as their axe of choice, rendering nit “uncool” to younger players. Prince needed a shot in the arm to make them relevant again to a new generation that’s when we asked, “Who’s Next”?
Prince used to be the King of Tennis racquets having been used by many world-class players, including Andre Agassi, Michael Chang, Gabriela Sabatini and Monica Seles. The brand ultimately became a victim of its own success as Moms at country clubs everywhere adopted it as their axe of choice, rendering nit “uncool” to younger players. Prince needed a shot in the arm to make them relevant again to a new generation that’s when we asked, “Who’s Next”?
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