_nike-basketball-hyper-elite-uniform.jpg "Nike Basketball HyperElite Uniform from lotti Video Screenshot Preview")
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⏲ Duration: 98 sec
✓ Published: 07-Aug-2012
✓ Published: 07-Aug-2012
Description:
Basketball games have become so aggressive that sports brand Nike decided to include combat pads in its latest kit, explains the brand's global creative director for the Olympics Martin Lotti in this Dezeen movie filmed in anticipation of an exclusive event at the Nike+ House of Innovation.nnWhen creating the Nike Basketball Hyper Elite Uniform, Nike's designers asked players where they received the most bruises and integrated Nike Pro combat pieces under the jersey at these points.nnThey also n
Basketball games have become so aggressive that sports brand Nike decided to include combat pads in its latest kit, explains the brand's global creative director for the Olympics Martin Lotti in this Dezeen movie filmed in anticipation of an exclusive event at the Nike+ House of Innovation.nnWhen creating the Nike Basketball Hyper Elite Uniform, Nike's designers asked players where they received the most bruises and integrated Nike Pro combat pieces under the jersey at these points.nnThey also n
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