_fast-moving-consumer-goods.jpg "Fast Moving Consumer Goods from cadbury dairy বà Video Screenshot Preview")
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⏲ Duration: 2 min 28 sec
✓ Published: 29-Feb-2012
✓ Published: 29-Feb-2012
Description:
This film tells the story of Cadbury’s IPA Effectiveness Award winning campaign, “The Joy of Content”, from how the idea came about and how it was sold into the business to the effect it had on the British public and on the company’s bottom line. By 2007 Cadbury Dairy Milk (CDM) was running out of steam; facing flat-lining sales, losing relevance to younger generations and with an advertising model that felt tired. The solution was to create Glass and a Half Full Productions, a content-l
This film tells the story of Cadbury’s IPA Effectiveness Award winning campaign, “The Joy of Content”, from how the idea came about and how it was sold into the business to the effect it had on the British public and on the company’s bottom line. By 2007 Cadbury Dairy Milk (CDM) was running out of steam; facing flat-lining sales, losing relevance to younger generations and with an advertising model that felt tired. The solution was to create Glass and a Half Full Productions, a content-l
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_fast-moving-consumer-goods.webp "This film tells the story of Cadbury’s IPA Effectiveness Award winning campaign, “The Joy of Content”, from how the idea came about and how it was sold into the business to the effect it had on the British public and on the company’s bottom line. By 2007 Cadbury Dairy Milk (CDM) was running out of steam; facing flat-lining sales, losing relevance to younger generations and with an advertising model that felt tired. The solution was to create Glass and a Half Full Productions, a content-l")
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