_delta-x-atlanta-united-case-study.jpg "Delta X Atlanta United - Case Study from stadium case study Video Screenshot Preview")
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⏲ Duration: 56 sec
✓ Published: 14-Sep-2018
✓ Published: 14-Sep-2018
Description:
To demonstrate Atlanta's connection to the world via Delta Air Lines, we turned the pitch at Mercedes-BenznStadium into a world map with seven goals representing global locations. 300 Atlanta United fans, Deltanemployees and customers had the opportunity to score a goal to win two round-trip flights to the associatedndestination. The cities/goals represented were New York, Los Angeles, London, Rome, Buenos Aires,nJohannesburg and Seoul. By the end of the day, 50 lucky guests had scored their tra
To demonstrate Atlanta's connection to the world via Delta Air Lines, we turned the pitch at Mercedes-BenznStadium into a world map with seven goals representing global locations. 300 Atlanta United fans, Deltanemployees and customers had the opportunity to score a goal to win two round-trip flights to the associatedndestination. The cities/goals represented were New York, Los Angeles, London, Rome, Buenos Aires,nJohannesburg and Seoul. By the end of the day, 50 lucky guests had scored their tra
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