_cadbury-dairy-milk-snow-globe.jpg "Cadbury Dairy Milk Snow Globe from cadbury dairy বà Video Screenshot Preview")
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⏲ Duration: 1 min 43 sec
✓ Published: 28-Jan-2014
✓ Published: 28-Jan-2014
Description:
One of the most successful activations in Cadbury's history. Over 35,000 people experienced snow in the middle of summer. Every visitor received a Share the Joy wristband which drove everyone to the website, to view photos taken on the day and to share them with their friends. Footage from the event was also turned into a TV ad. Won a Gold Axis, Bronze Effie, Bronze RSVP and accepted into The Work, along with finalists at Cannes and the Spikes.
One of the most successful activations in Cadbury's history. Over 35,000 people experienced snow in the middle of summer. Every visitor received a Share the Joy wristband which drove everyone to the website, to view photos taken on the day and to share them with their friends. Footage from the event was also turned into a TV ad. Won a Gold Axis, Bronze Effie, Bronze RSVP and accepted into The Work, along with finalists at Cannes and the Spikes.
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