_cadbury-generosity-bar-case-study-film.jpg "Cadbury Generosity Bar - Case Study Film from cadbury dairy বà Video Screenshot Preview")
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⏲ Duration: 1 min 31 sec
✓ Published: 30-Jun-2020
✓ Published: 30-Jun-2020
Description:
We created the Generosity Bar, a new version of our iconic Cadbury Dairy Milk Bar only without the milk. Each time you buy it, the missing milk is donated to the malnourished kids in the Philippines.
We created the Generosity Bar, a new version of our iconic Cadbury Dairy Milk Bar only without the milk. Each time you buy it, the missing milk is donated to the malnourished kids in the Philippines.
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_dairy-milk-in-home.webp "Cadbury Dairy Milk is the benchmark for quality in chocolates in India, loved across all age groups, sometimes saying it better than words. A bar of pure delightnCadbury Dairy Milk is the benchmark for quality in chocolates in India, loved across all age groups, sometimes saying it better than words. A bar of pure delight")
_cadbury-dairy-milk-share-the-joy.webp "The first Glass and a Half Full Production created by a nation. A truly engaging integrated campaign that ran over a year and involved capturing the sounds of New Zealanders' joy from events held around the country, which were then turned into a song composed by Bobby McFerrin. Won a Silver, 3 Bronze and 2 finalists at the Spikes; a Bronze and finalist at Caples; an Official Honoree at The Webbys; plus 2 finalists at Cannes.")
_fast-moving-consumer-goods.webp "This film tells the story of Cadbury’s IPA Effectiveness Award winning campaign, “The Joy of Content”, from how the idea came about and how it was sold into the business to the effect it had on the British public and on the company’s bottom line. By 2007 Cadbury Dairy Milk (CDM) was running out of steam; facing flat-lining sales, losing relevance to younger generations and with an advertising model that felt tired. The solution was to create Glass and a Half Full Productions, a content-l")
_cadbury-dairy-milk-almonds.webp "Presenting the Cadbury Roast Almonds in a Generous Package with an extra touch of magic. Our animation features not only the rich flavor but also incorporates stunning liquid simulations and realistic CGI, crafted with passion to elevate the visual experience.")
_cadbury-dairy-milk-snow-globe.webp "One of the most successful activations in Cadbury's history. Over 35,000 people experienced snow in the middle of summer. Every visitor received a Share the Joy wristband which drove everyone to the website, to view photos taken on the day and to share them with their friends. Footage from the event was also turned into a TV ad. Won a Gold Axis, Bronze Effie, Bronze RSVP and accepted into The Work, along with finalists at Cannes and the Spikes.")
_cadbury-generosity-bar-case-study-film.webp "We created the Generosity Bar, a new version of our iconic Cadbury Dairy Milk Bar only without the milk. Each time you buy it, the missing milk is donated to the malnourished kids in the Philippines.")
_cadbury-dairy-milk-new-oreo-share-pack.webp "I worked alongside an animator to help create this advertisement for a marketing company partnered with Cadbury.")
_cadbury-dairy-milk.webp "Kuch Acha Hojaye nKuch Meetha HojayennSweetness wrapped in goodness! Be it the ace director Ahsan Rahim or Cadbury Dairy Milk, this masterpiece was created with utmost excitement. Actually, it's just a sugary dose of Sugar High Films.nnn#sugarhighfilms #Ogilvy #CadburyDairyMilknnnProduction House // #sugarhighfilmsnBrand // #CadburyDairyMilknnnExecutive Producer // M. Imran YahyanDirector // Ahsan RahimnProducer // Juzer ModinDOP // Zain HaleemnSpecial Thanks to Mukhtar Zaidi n1st Asst. Director")
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