_sm16-selling-to-executives-hear-directly-from-c-level-executives-about-what-works-and-what-drives-them-crazynew-for-20.jpg "SM16 - Selling to executives: hear directly from C-level executives about what works and what drives them crazy—new for 2013 from most video sm Video Screenshot Preview")
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⏲ Duration: 34 min 0 sec
✓ Published: 11-Aug-2014
✓ Published: 11-Aug-2014
Description:
Nearly every sales vice president has given the order for her salespeople to call higher in the customer's organization. At the same time, the executives on whom they want to call resist, because they don't meet with salespeople. And often salespeople, and you too (even though you are a top business executive yourself) begin with misconceptions about the value they can or can't bring to an executive meeting. These beliefs often lead to fears that manifest in predictable and typically dysfunction
Nearly every sales vice president has given the order for her salespeople to call higher in the customer's organization. At the same time, the executives on whom they want to call resist, because they don't meet with salespeople. And often salespeople, and you too (even though you are a top business executive yourself) begin with misconceptions about the value they can or can't bring to an executive meeting. These beliefs often lead to fears that manifest in predictable and typically dysfunction
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