_thighstop-by-wingstop-case-study-mp4.jpg "Thighstop by Wingstop - Case Study.mp4 from hip hop mp4 Video Screenshot Preview")
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⏲ Duration: 1 min 2 sec
✓ Published: 23-Jun-2022
✓ Published: 23-Jun-2022
Description:
In 2021, a national shortage more than doubled thenprice of American chicken wings. Not good when both your menu, and brand, are built on wings.nnTo answer the craving for wings, Wingstop turned tonanother part of the chicken Americans often overlook and overnight, created a new Wingstop brand: Thighstop. Created as a ghost kitchen within Wingstop, Doordash delivered Thighstop nationally, while the brand hacked its own assets to replace wings with thighs in media, online, and even with hip hop m
In 2021, a national shortage more than doubled thenprice of American chicken wings. Not good when both your menu, and brand, are built on wings.nnTo answer the craving for wings, Wingstop turned tonanother part of the chicken Americans often overlook and overnight, created a new Wingstop brand: Thighstop. Created as a ghost kitchen within Wingstop, Doordash delivered Thighstop nationally, while the brand hacked its own assets to replace wings with thighs in media, online, and even with hip hop m
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