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Forget $7 million for a 30-second commercial. Here’s why brands at the big game in Las Vegas are spending millions that fans will never see.<br/><br/>For the past month, a 30-story-high Doritos chip has towered over the Las Vegas Strip, covering the face of the Luxor Hotel. Other brands are similarly plastering their names and logos all over the city, on the exterior of the Sphere and on events like Super Bowl Opening Night Fueled by Gatorade, the Super Bowl Experience Presented by Toyota and the Apple Music Super Bowl Halftime Show.<br/><br/>Meanwhile, Mattel has released a Super Bowl-themed Barbie, and a long list of companies are running extravagant promotions and giveaways, including Marriott Courtyard’s Super Bowl Sleepover, which will give fans an opportunity to stay the night in a suite at Allegiant Stadium. Then there’s Sunday’s game, which of course will feature a firehose of TV commercials that sold for a reported $7 million per 30-second slot (without even taking into account their production budgets).<br/><br/>Read the full story on Forbes: https://www.forbes.com/sites/brettknight/2024/02/06/inside-the-super-bowl-of-marketing/?sh=62e214427231<br/><br/>Forbes Daily Briefing shares the best of Forbes reporting on wealth, business, entrepreneurship, leadership and more. Tune in every day, seven days a week, to hear a new story. Subscribe here: https://art19.com/shows/forbes-daily-briefing<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/>Stay Connected<br/>Forbes newsletters: https://newsletters.editorial.forbes.com<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com<br/><br/>Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
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bettercreditreports
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Experian
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The Points Guy, Brian Kelly, joins TheStreet to explain how consumers can get the most out of their saved up credit card points.
⏲ 1:14 👁 90.2M
Mr Everything
⏲ 17 minutes 6 seconds 👁 4.8K
Experian
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TheStreet’s J.D. Durkin brings you the biggest news of the day, including how the market fared and why credit card delinquencies are on the rise.
⏲ 2:7 👁 15M
Experian
⏲ 43 seconds 👁 6.5K
Dave Cousins
⏲ 22 minutes 43 seconds 👁 622
Adam Neumann, who co-founded and previously led WeWork, is attempting to buy the flexible workspace provider out of bankruptcy. Neumann's lawyers sent a letter saying they were \
⏲ 0:33 👁 855K
Experian
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Mike the Credit Guy
⏲ 12 minutes 18 seconds 👁 6.7K
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