_the-americans-season-3-hammer-amp-ice-promo.jpg "The Americans - Season 3 - Hammer & Ice Promo from promo sr Video Screenshot Preview")
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⏲ Duration: 16 sec
✓ Published: 16-Jun-2017
✓ Published: 16-Jun-2017
Description:
The Americans has become an iconic show for FX over the past few years. One of the most critically acclaimed shows on television, it never ceases to excite. For Season 3, the show start to progress a bit further into the early/mid 1980s, approaching the height of the cold-war and the showrunners started to ratchet-up the tensions. Our overall concept for the branding and packaging was to illustrate this with a campaign full of freezing ice – a.k.a. reverse time-lapse –
The Americans has become an iconic show for FX over the past few years. One of the most critically acclaimed shows on television, it never ceases to excite. For Season 3, the show start to progress a bit further into the early/mid 1980s, approaching the height of the cold-war and the showrunners started to ratchet-up the tensions. Our overall concept for the branding and packaging was to illustrate this with a campaign full of freezing ice – a.k.a. reverse time-lapse –
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