_sber-motion-research-for-a-brand-mascot.jpg "Sber Motion research for a brand mascot from brand personality research Video Screenshot Preview")
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⏲ Duration: 1 min 45 sec
✓ Published: 24-May-2021
✓ Published: 24-May-2021
Description:
Inventing the personality of a voice assistant for a large bank turned IT company.nnnIn 2019, Sber, a large bank that is rapidly transforming into a technological company, asked us to conduct design research for the visualization of their voice assistant. Our task was to formulate the assistant's motion principles for different applications: in 2D and 3D environments, software and hardware platforms.nnUsing the brand's colors, we developed a set of static and animated visualizations, finding the
Inventing the personality of a voice assistant for a large bank turned IT company.nnnIn 2019, Sber, a large bank that is rapidly transforming into a technological company, asked us to conduct design research for the visualization of their voice assistant. Our task was to formulate the assistant's motion principles for different applications: in 2D and 3D environments, software and hardware platforms.nnUsing the brand's colors, we developed a set of static and animated visualizations, finding the
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