_berkeley-haas-dean39s-speaker-series-david-aaker-9234the-power-of-brand-personality9234-preview-1.jpg "Berkeley Haas Dean's Speaker Series - David Aaker: \\"The Power of Brand Personality\\" from brand personality research Video Screenshot Preview 1")
Gallery_berkeley-haas-dean39s-speaker-series-david-aaker-9234the-power-of-brand-personality9234-preview-3.jpg "Berkeley Haas Dean's Speaker Series - David Aaker: \\"The Power of Brand Personality\\" from brand personality research Video Screenshot Preview 3")
Gallery_berkeley-haas-dean39s-speaker-series-david-aaker-9234the-power-of-brand-personality9234-preview-hqdefault.jpg "Berkeley Haas Dean's Speaker Series - David Aaker: \\"The Power of Brand Personality\\" from brand personality research Video Screenshot Preview hqdefault")
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_sber-motion-research-for-a-brand-mascot.webp "Inventing the personality of a voice assistant for a large bank turned IT company.nnnIn 2019, Sber, a large bank that is rapidly transforming into a technological company, asked us to conduct design research for the visualization of their voice assistant. Our task was to formulate the assistant's motion principles for different applications: in 2D and 3D environments, software and hardware platforms.nnUsing the brand's colors, we developed a set of static and animated visualizations, finding the")
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