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WhatCulture
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_spotify-makes-profit-as-premium-subscribers-increase.webp "Spotify Makes Profit , As Premium Subscribers Increase.<br/>Although the company gained fewer new users <br/>than it anticipated in Q1 2024, Spotify boasted \")
_movie-marketing-is-weird-diamondbolt.webp "Diamondbolt")
_top-10innovativemoviemarketingcampaigns.webp "WatchMojo.com")
_watch-northern-ireland-farmer-hits-the-39big-screen39-as-the-face-of-new-mamps-advert.webp "A County Antrim farmer will return to the 'big screen' as the face of M&S, this time in a new Farm to Foodhall campaign celebrating the local dairy industry.<br/><br/>David Irwin from Dervock whose family farm has been supplying the M&S Milk Pool for more than 24 years will feature in TV, in-store and online advertising as well as across social media.<br/><br/>The Farm to Foodhall campaign, starring Michelin-starred chef Tom Kerridge, is the retailer’s biggest ever marketing campaign, and will see Kerridge visit the retailer’s Select Farms across the UK to tell the stories behind a range of products.<br/><br/>David will front a focus on M&S’ longstanding Milk Pledge, which was first launched in 1999, and guarantees its dairy pool a stable and market-leading price, providing much-needed certainty and security to allow farmers to plan for the future.<br/><br/>25 years on, the milk pledge is still a central tenet of the retailer’s strong relationship with the local dairy industry in Northern Ireland.")
_10-best-movie-marketing-campaigns-ever.webp "WhatCulture")
_one-fifth-of-americans-think-about-next-vacation-while-on-vacation.webp "One in five Americans are “always” thinking about planning their next vacation while on vacation, according to new research.<br/><br/>A survey of 2,000 adults who travel found that one in five long to be on vacation again the day they get back (21%) and another 27% said this feeling sets in within a week.<br/>The average person spent 11 days on vacation in 2023.<br/><br/>Looking ahead, the average American wants to spend 15 days on vacation in 2024 and, if they had unlimited PTO, they’d want to spend 18 days.<br/><br/>Although just a quarter of respondents said they travel more than the average person they know, 46% want to be known as a frequent traveler by others in their life.<br/>Conducted by OnePoll for timeshare brand Club Wyndham, the survey found that 89% of those surveyed said vacation reduces their stress levels, even temporarily, with 84% saying a vacation can relax them and decrease stress for up to two whole weeks upon returning.<br/><br/>A majority of respondents said that they consider vacations as a form of self-care (86%).<br/>Similarly, eight in 10 would be interested in a “do-nothing” vacation where they sit by the pool, beach or inside reading a book or relaxing.<br/><br/>“According to the survey, more than 70% of potential travelers count down to their vacation, and a majority long to travel again just one week after returning home,” said Annie Roberts, senior vice president of club and owner services at Club Wyndham. <br/>“With today’s travelers often putting a great deal of time and thought into the trip planning and dreaming stages to ensure a vacation that is well tailored to their interests, it’s not surprising that they want to experience the ‘vacation glow’ again and again.”<br/><br/>To make sure they get what they’re looking for, those surveyed go to great lengths to plan their vacations.<br/><br/>Respondents want to steer clear of discomforts like sharing a bathroom with others (27%) and want to avoid situations where they would have difficulty sleeping (27%).<br/><br/>Nearly a quarter of travelers said sharing a hotel room isn’t ideal and the same percentage said small hotel rooms were a dealbreaker (23%, each).<br/><br/>Most Americans surveyed said that when on vacation with others, they prefer having their own or extra space to spread out (79%), including 82% of parents.<br/><br/>If they had their dream hotel room, respondents would make sure there was Wi-Fi (55%), a private balcony or outdoor area (41%), a large bedroom (37%), a large bathroom (33%) and a full-sized kitchen or kitchenette (32%).<br/><br/>“With nearly a third of respondents (29%) spending most or all their time at their hotel or resort while on vacation, it’s clear that travelers deserve more than just a place to sleep,” said Roberts. “People want to ensure their vacation decisions bring them quality, consistency and peace of mind for their entire experience. Accommodations that actually enhance your vacation, like separate bedrooms, bathrooms and full-sized kitchens, offer travelers a special luxury — the chance to gather comfortably to enjoy shared moments that become lifelong memories.”<br/><br/>Survey methodology:<br/>This random double-opt-in survey of 2,000 Americans who travel was commissioned by Club Wyndham between March 22 and March 28, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).")
_3-essentials-to-marketing-a-movie-alok-mishra.webp "Film Courage")
_barbie39s-insane-marketing-becoming-a-billion-dollar-movie.webp "TLDR Business")
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_barbie39s-insane-marketing-becoming-a-billion-dollar-movie.jpg)
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