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_10-movie-marketing-stunts-that-backfired-hard.webp "WhatCulture")
_10-best-movie-marketing-campaigns-ever.webp "WhatCulture")
_one-fifth-of-americans-think-about-next-vacation-while-on-vacation.webp "One in five Americans are “always” thinking about planning their next vacation while on vacation, according to new research.<br/><br/>A survey of 2,000 adults who travel found that one in five long to be on vacation again the day they get back (21%) and another 27% said this feeling sets in within a week.<br/>The average person spent 11 days on vacation in 2023.<br/><br/>Looking ahead, the average American wants to spend 15 days on vacation in 2024 and, if they had unlimited PTO, they’d want to spend 18 days.<br/><br/>Although just a quarter of respondents said they travel more than the average person they know, 46% want to be known as a frequent traveler by others in their life.<br/>Conducted by OnePoll for timeshare brand Club Wyndham, the survey found that 89% of those surveyed said vacation reduces their stress levels, even temporarily, with 84% saying a vacation can relax them and decrease stress for up to two whole weeks upon returning.<br/><br/>A majority of respondents said that they consider vacations as a form of self-care (86%).<br/>Similarly, eight in 10 would be interested in a “do-nothing” vacation where they sit by the pool, beach or inside reading a book or relaxing.<br/><br/>“According to the survey, more than 70% of potential travelers count down to their vacation, and a majority long to travel again just one week after returning home,” said Annie Roberts, senior vice president of club and owner services at Club Wyndham. <br/>“With today’s travelers often putting a great deal of time and thought into the trip planning and dreaming stages to ensure a vacation that is well tailored to their interests, it’s not surprising that they want to experience the ‘vacation glow’ again and again.”<br/><br/>To make sure they get what they’re looking for, those surveyed go to great lengths to plan their vacations.<br/><br/>Respondents want to steer clear of discomforts like sharing a bathroom with others (27%) and want to avoid situations where they would have difficulty sleeping (27%).<br/><br/>Nearly a quarter of travelers said sharing a hotel room isn’t ideal and the same percentage said small hotel rooms were a dealbreaker (23%, each).<br/><br/>Most Americans surveyed said that when on vacation with others, they prefer having their own or extra space to spread out (79%), including 82% of parents.<br/><br/>If they had their dream hotel room, respondents would make sure there was Wi-Fi (55%), a private balcony or outdoor area (41%), a large bedroom (37%), a large bathroom (33%) and a full-sized kitchen or kitchenette (32%).<br/><br/>“With nearly a third of respondents (29%) spending most or all their time at their hotel or resort while on vacation, it’s clear that travelers deserve more than just a place to sleep,” said Roberts. “People want to ensure their vacation decisions bring them quality, consistency and peace of mind for their entire experience. Accommodations that actually enhance your vacation, like separate bedrooms, bathrooms and full-sized kitchens, offer travelers a special luxury — the chance to gather comfortably to enjoy shared moments that become lifelong memories.”<br/><br/>Survey methodology:<br/>This random double-opt-in survey of 2,000 Americans who travel was commissioned by Club Wyndham between March 22 and March 28, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).")
_3-essentials-to-marketing-a-movie-alok-mishra.webp "Film Courage")
_emma-chamberlain-turned-youtube-stardom-into-a-creative-coffee-empire-124-forbes.webp "When Emma Chamberlain started her YouTube channel in 2017, she had no intention of becoming an internet phenomenon—let alone the multi-hyphenate multimedia mogul she is today. But through hundreds of videos, the 22-year-old creator has shapeshifted before viewers’ eyes—going from a teen “Pulling an All-Nighter” and explaining why “We All Owe the Dollar Store an Apology” to a more sophisticated travel and fashion documentarian. <br/><br/>Now, the YouTube sensation earned an estimated $20 million last year while building her eponymous coffee brand, Chamberlain Coffee.<br/><br/>Vlogging these past seven years has made Chamberlain one of the most influential creators of her generation, with more than 12 million subscribers on YouTube and 15 million followers on Instagram. And her fame has led to opportunities outside social media. She has been the face of Louis Vuitton, Lancôme and Cartier, among other luxury brands that have been drawn to the Emma-verse.<br/><br/>Despite living in a rarefied world of late, Chamberlain has, somehow, maintained her girl-next-door persona. Even if most of her followers will never attend fashion shows in Milan and Paris or chronicle their preparation before the famed Met Gala in New York, her authenticity is just what Gen Z craves.<br/><br/>These days, she’s using that relatability—along with her massive following—to scale her startup, Chamberlain Coffee. Meet the creator who’s full of beans.<br/><br/>Read the full story on Forbes:<br/>https://www.forbes.com/sites/alexyork/<br/><br/>0:00 Introduction<br/>0:36 Emma Chamberlain’s Non-Traditional Career Path<br/>2:06 Emma’s YouTube Evolution<br/>4:45 The Different Eras of Emma Chamberlain<br/>6:40 Emma’s Return to YouTube<br/>8:54 The Business of Emma Chamberlain<br/>10:45 Behind the Brand Partnerships<br/>12:51 The Genesis of Chamberlain Coffee<br/>14:33 Building the Chamberlain Coffee Team<br/>17:14 Chamberlain Coffee’s Retail Future<br/>19:31 What’s Ahead for Chamberlain Coffee<br/>21:35 Emma’s Advice to Her Younger Self<br/>23:49 What Most People Don’t Know About Emma Chamberlain <br/><br/>Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/>Stay Connected<br/>Forbes newsletters: https://newsletters.editorial.forbes.com<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com<br/><br/>Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.")
_10-most-ridiculous-movie-marketing-campaigns.webp "WhatCulture")
_why-movie-distributors-no-longer-do-marketing-jeff-deverett.webp "Film Courage")
_long-lasting-perfumes-that-will-stay-all-day.webp "Whatever your taste, the best perfume for women is always one that lasts longer than your morning commute. Fragrance is usually one of the priciest beauty buys we make, so picking a long lasting perfume ensures you'll get maximum bang for your buck, with true all-day wear and minimal top-ups. Whether you prefer classic rose perfume or something more comforting, like the best vanilla perfume, notes are the number one factor that determines the endurance of your scent.<br/><br/>Think of perfume as a pyramid, consisting of top, heart, and base notes. The top notes are the first impression and disperse quickly, giving way to others. “Typically, middle notes last longer than top notes, however, it’s the base notes that form the foundation of the fragrance,” explains Karen Harris, Head of Marketing at The Perfume Shop. “They come into force around 30 minutes after integrating with the middle notes, and typically last six hours.” Composition aside, there are other reasons why some fragrances linger and others are fleeting. Use our expert guide to select the perfect long-lasting perfume for you.")
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