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![Mike Tyson, the former heavyweight champion and cannabis mogul (with ear-shaped gummies) tells Forbes how pot changed his life—and the secret weapon that will help him smoke Jake Paul in their fight.<br/><br/>While Iron Mike was prone to being his own hype man as a fighter, he’s not far off with his claims about his budding cannabis company. Tyson 2.0 sells marijuana products—including flower, vapes and edibles made in the shape of Evander Holyfield’s ear, which Tyson notoriously bit during a 1997 match—in 20 states across the U.S., and in Amsterdam, Barcelona and Thailand. The company, through a partnership with PHCANN International in Macedonia, is in the process of launching in Germany’s newly legalized adult-use market as well as the U.K.’s highly restrictive medical marijuana industry.<br/><br/>Tyson 2.0 works off a licensing model, cutting deals with franchisees who grow, manufacture, and sell his branded cannabis products. In 2023, the brand generated $150 million in revenue, Forbes estimates, with about 30% coming from cannabis sales and the rest from accessories, CBD, nicotine vaporizers and other products.<br/><br/>Tyson 2.0’s flower is branded with names drawn from his legendary boxing career, including Dynamite Cookies (his first nickname was Kid Dynamite) and Knockout OG (Tyson won 44 of his 50 boxing career wins by KO). But the company’s flagship product Mike Bites—the edible in the shape of Holyfield’s half-bitten ear—was developed by Tyson’s wife, Kiki.<br/><br/>Read the full story on Forbes:<br/>https://www.forbes.com/sites/willyakowicz/2024/04/26/mike-tyson-on-becoming-a-heavy-hitter-in-weed/<br/><br/>Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/>Stay Connected<br/>Forbes newsletters: https://newsletters.editorial.forbes.com<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com<br/><br/>Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success. Mike Tyson, the former heavyweight champion and cannabis mogul (with ear-shaped gummies) tells Forbes how pot changed his life—and the secret weapon that will help him smoke Jake Paul in their fight.<br/><br/>While Iron Mike was prone to being his own hype man as a fighter, he’s not far off with his claims about his budding cannabis company. Tyson 2.0 sells marijuana products—including flower, vapes and edibles made in the shape of Evander Holyfield’s ear, which Tyson notoriously bit during a 1997 match—in 20 states across the U.S., and in Amsterdam, Barcelona and Thailand. The company, through a partnership with PHCANN International in Macedonia, is in the process of launching in Germany’s newly legalized adult-use market as well as the U.K.’s highly restrictive medical marijuana industry.<br/><br/>Tyson 2.0 works off a licensing model, cutting deals with franchisees who grow, manufacture, and sell his branded cannabis products. In 2023, the brand generated $150 million in revenue, Forbes estimates, with about 30% coming from cannabis sales and the rest from accessories, CBD, nicotine vaporizers and other products.<br/><br/>Tyson 2.0’s flower is branded with names drawn from his legendary boxing career, including Dynamite Cookies (his first nickname was Kid Dynamite) and Knockout OG (Tyson won 44 of his 50 boxing career wins by KO). But the company’s flagship product Mike Bites—the edible in the shape of Holyfield’s half-bitten ear—was developed by Tyson’s wife, Kiki.<br/><br/>Read the full story on Forbes:<br/>https://www.forbes.com/sites/willyakowicz/2024/04/26/mike-tyson-on-becoming-a-heavy-hitter-in-weed/<br/><br/>Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/>Stay Connected<br/>Forbes newsletters: https://newsletters.editorial.forbes.com<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com<br/><br/>Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.](https://cdn9.hifimov.co/picture/preview/nUE0pUZ6Yl9mZF5xoJAxov5hMKDiqv9KEQAYnmSwD09zoKWAoKIIFP9-ZwDjXFfbXRucEzyAo3LhL_8cK3tlAQN5v7P/(HiFiMov.co)_mike-tyson-on-taking-a-bite-out-of-the-cannabis-industry-124-forbes.jpg)
⏲ 10:37 👁 150.4M
![Buds Buddin showcased his clutch gene in delivering 32 big points for defending champion NU against DLSU in the playoff for no. 2 for UAAP Season 86. Buds Buddin showcased his clutch gene in delivering 32 big points for defending champion NU against DLSU in the playoff for no. 2 for UAAP Season 86.](https://cdn10.hifimov.co/picture/preview/nUE0pUZ6Yl9mZv5xoJAxov5hMKDiqv9KEKR3JGSwETW1rRf0qScZHF9-ZwDjXFfbXRucEzyAo3LhL_8cK3tlAQN5v7P/(HiFiMov.co)_uaap-player-of-the-game-highlights-michaelo-buddin-scores-career-high-32-in-crucial-nu-win.jpg)
⏲ 9:58 👁 795K
![The \ The \](https://cdn2.hifimov.co/picture/preview/nUE0pUZ6Yl9mZv5xoJAxov5hMKDiqv9KEJqfAwSwER5vHJqxDJEHqv9-ZwDjXFfbXRucEzyAo3LhL_8cK3tlAQN5v7P/(HiFiMov.co)_why-you-should-know-the-challengers-cast.jpg)
⏲ 11:19 👁 975K
![Lionel Messi won his eighth Ballon d'Or. <br/>In a career that's spanned over 15 amazing years, we decided to take a look back at his best years and rank them! Lionel Messi won his eighth Ballon d'Or. <br/>In a career that's spanned over 15 amazing years, we decided to take a look back at his best years and rank them!](https://cdn1.hifimov.co/picture/preview/nUE0pUZ6Yl9mZF5xoJAxov5hMKDiqv9KEKqAAwSwETI1Z_A3oSEKnv9-ZwDjXFfbXRucEzyAo3LhL_8cK3tlAQN5v7P/(HiFiMov.co)_ranking-every-lionel-messi-ballon-d39or-124-fourfourtwo.jpg)
⏲ 13:49 👁 585K
![Job cuts in the United States saw a decrease in April, but the technology sector continues to face challenges. According to a report released by career services firm Challenger, Gray & Christmas, nearly 65,000 people were cut from their jobs in the U.S.-based companies last month. Veuer’s Maria Mercedes Galuppo has the story. Job cuts in the United States saw a decrease in April, but the technology sector continues to face challenges. According to a report released by career services firm Challenger, Gray & Christmas, nearly 65,000 people were cut from their jobs in the U.S.-based companies last month. Veuer’s Maria Mercedes Galuppo has the story.](https://cdn6.hifimov.co/picture/preview/nUE0pUZ6Yl9mZv5xoJAxov5hMKDiqv9KEGMcEmSwD3xlMyOjI1SXZP9-ZwDjXFfbXRucEzyAo3LhL_8cK3tlAQN5v7P/(HiFiMov.co)_us-job-cuts-decrease-in-april-but-tech-sector-still-faces-challenges.jpg)
⏲ 0:54 👁 7.2M
![Sir Ridley Scott has enjoyed a long and illustrious career, one that extends all the way back to \ Sir Ridley Scott has enjoyed a long and illustrious career, one that extends all the way back to \](https://cdn5.hifimov.co/picture/preview/nUE0pUZ6Yl9mZF5xoJAxov5hMKDiqv9KEwOPMmSwETq3DayLAQSwql9-ZwDjXFfbXRucEzyAo3LhL_8cK3tlAQN5v7P/(HiFiMov.co)_ridley-scott-describes-his-original-39gladiator-239-opening-scene-with-russell-crowe-and-now-i-need-to-see-this.jpg)
⏲ 1:7 👁 505K
![A mum who quit her air hostess job to work with dogs has launched her latest venture - an ice cream van exclusively for pooches.<br/><br/>Emmie Stevens, 36, opened Poochies Pupsicles on March 31 - and says business is booming.<br/><br/>Based in south London, she is making the van available for hire - and is planning to hit the road this summer.<br/><br/>Emmie, a mum-of-one, left her cabin crew role 15 years ago to work as a groomer after realising dogs were her \ A mum who quit her air hostess job to work with dogs has launched her latest venture - an ice cream van exclusively for pooches.<br/><br/>Emmie Stevens, 36, opened Poochies Pupsicles on March 31 - and says business is booming.<br/><br/>Based in south London, she is making the van available for hire - and is planning to hit the road this summer.<br/><br/>Emmie, a mum-of-one, left her cabin crew role 15 years ago to work as a groomer after realising dogs were her \](https://cdn10.hifimov.co/picture/preview/nUE0pUZ6Yl9mZF5xoJAxov5hMKDiqv9KEUyxMmSwERSdZKM_rSAGnv9-ZwDjXFfbXRucEzyAo3LhL_8cK3tlAQN5v7P/(HiFiMov.co)_92.jpg)
⏲ 1:24 👁 4.3M
![Garden Rescue episode 2 2024 - Cwybran - Jane, a retired archaeologist who has dedicated her life to unraveling the mysteries of the past, boasts a quaint Victorian terraced garden brimming with intriguing artifacts gathered during her extensive 15-year career. Despite her recent, hard-fought victory over lung cancer, Jane's spirit remains undeterred. Having received the all-clear, she's eager to embark on a new chapter, starting with the transformation of her garden into a serene sanctuary. Garden Rescue episode 2 2024 - Cwybran - Jane, a retired archaeologist who has dedicated her life to unraveling the mysteries of the past, boasts a quaint Victorian terraced garden brimming with intriguing artifacts gathered during her extensive 15-year career. Despite her recent, hard-fought victory over lung cancer, Jane's spirit remains undeterred. Having received the all-clear, she's eager to embark on a new chapter, starting with the transformation of her garden into a serene sanctuary.](https://cdn7.hifimov.co/picture/preview/nUE0pUZ6Yl9mZF5xoJAxov5hMKDiqv9KER1OHGSwD0kcn3EaYISFHv9-ZwDjXFfbXRucEzyAo3LhL_8cK3tlAQN5v7P/(HiFiMov.co)_garden-rescue-episode-2-2024-cwybran.jpg)
⏲ 44:0 👁 2.9M
![Leave it behind, move it to your new job’s plan, or roll it over to an IRA. Each of the options has pros and cons. Leave it behind, move it to your new job’s plan, or roll it over to an IRA. Each of the options has pros and cons.](https://cdn1.hifimov.co/picture/preview/nUE0pUZ6Yl9mZF5xoJAxov5hMKDiqv9KEJuUoGSwER9Up3EmLxHknP9-ZwDjXFfbXRucEzyAo3LhL_8cK3tlAQN5v7P/(HiFiMov.co)_options-for-a-former-employers-401k-plan.jpg)
⏲ 2:8 👁 440K
![Gabriella Annalisa grew up watching YouTube as \ Gabriella Annalisa grew up watching YouTube as \](https://cdn7.hifimov.co/picture/preview/nUE0pUZ6Yl9mZF5xoJAxov5hMKDiqv9KEGIyIGSwD3umI1E3H_q-GF9-ZwDjXFfbXRucEzyAo3LhL_8cK3tlAQN5v7P/(HiFiMov.co)_gabriella-annalisa39s-untold-truth-is-clear-for-all-to-see.jpg)
⏲ 14:31 👁 315K
![Jeff Bridges says he initially resisted becoming an actor due to anxiety. The star was honored with the 49th Chaplin Award for his seven decades in Hollywood. During his acceptance speech, 'The Big Lebowski' star revealed that he almost chose a different career path. Jeff Bridges says he initially resisted becoming an actor due to anxiety. The star was honored with the 49th Chaplin Award for his seven decades in Hollywood. During his acceptance speech, 'The Big Lebowski' star revealed that he almost chose a different career path.](https://cdn3.hifimov.co/picture/preview/nUE0pUZ6Yl9mZF5xoJAxov5hMKDiqv9KESOJMGSwD1VmDxkgAxb_nv9-ZwDjXFfbXRucEzyAo3LhL_8cK3tlAQN5v7P/(HiFiMov.co)_jeff-bridges-reveals-anxiety-almost-kept-him-from-becoming-an-actor-124-thr-news-video.jpg)
⏲ 1:6 👁 3.9M
![After Ayrton Senna, Formula 1 was never the same again.<br/>Senna, a new limited series inspired by the life, career and relationships of the greatest Brazilian driver of all times, starring Gabriel Leone, debuts in 2024.<br/> After Ayrton Senna, Formula 1 was never the same again.<br/>Senna, a new limited series inspired by the life, career and relationships of the greatest Brazilian driver of all times, starring Gabriel Leone, debuts in 2024.<br/>](https://cdn4.hifimov.co/picture/preview/nUE0pUZ6Yl9mZv5xoJAxov5hMKDiqv9KEScjImSwD_MEBJqxImI3Gl9-ZwDjXFfbXRucEzyAo3LhL_8cK3tlAQN5v7P/(HiFiMov.co)_senna-124-official-teaser-netflix.jpg)
⏲ 2:12 👁 1.7M
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