_celano-ver-30s-master.jpg "CELANO_VER 30s_MASTER from habit ha Video Screenshot Preview")
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⏲ Duration: 30 sec
✓ Published: 25-Apr-2023
✓ Published: 25-Apr-2023
Description:
Challenge:Most Vietnamese don’t have a habit of buying ice cream home, as they perceive ice cream as a snack to enjoy on site. Besides, although consumers love having ice cream in winter, sales in this season remains low, especially in the Northern Vietnam. As the market leader of ice cream, Celano & Merino wanted to fill every family fridge with ice cream and increase sales in cold weather.nnSolution:Celano & Merino (the #1 player on Vietnamese ice cream market) to launch a new produc
Challenge:Most Vietnamese don’t have a habit of buying ice cream home, as they perceive ice cream as a snack to enjoy on site. Besides, although consumers love having ice cream in winter, sales in this season remains low, especially in the Northern Vietnam. As the market leader of ice cream, Celano & Merino wanted to fill every family fridge with ice cream and increase sales in cold weather.nnSolution:Celano & Merino (the #1 player on Vietnamese ice cream market) to launch a new produc
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